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In order to maximize the hours in a day, I’ve worked hard to streamline many areas of life. We have an annual meal plan, an annual chore chart, and each of my kids have a day.
But, I never really took the time to create processes for my business. That’s one of my big goals for 2018. I want to streamline my blogging and business efforts.
My first attempt is to get better at quickly finding great blog post ideas. I have plenty of ideas. In fact, I have a dozen notes on my phone right now full of ideas, partial outlines, and more.
But, not all of my ideas are great. Not all of them are what my audience is looking for. And if I’m ever going to grow this blog, I’ve got to deliver the right content.
So this week, I spending my spare minutes working on brainstorming great blog post ideas. My goal is to come up with a solid four months worth of content. Since I publish every Tuesday, I need exactly 16 fabulous topics to make it from today until the end of April.
Here’s how I’m coming up with these blog post ideas, without spending a ton of time on the task.
Research Keywords on Pinterest
I’m learning I really stink at coming up with keywords. I typically write my post, and then try to figure out a keyword. I should be doing this the other way around – knowing what keyword I’m going to use, and then write my post around that.
But, keyword researching has always seemed tedious. I wasn’t really sure what I was doing.
Until I heard about searching for keywords on Pinterest.
It’s crazy! I used to think Pinterest was just another social media platform. But, I was totally wrong. Pinterest is a search engine, like Google. It’s just a visual one.
To research keywords on Pinterest, you need to use the search bar. It’s up at the top. Then, you just start typing. I almost always have a basic idea of what I want to write about. If you’re completely stuck, start with this post.
One of the posts I plan on writing is about time management. So, I typed “Time Management” into the search bar. Here’s what popped up:
These are all phrases people are searching for on Pinterest. They’d all make great long-tail keywords for a blog post! Of these, one of them fits most clearly onto the niche of my blog. Can you guess which one it is?
If you guessed “Time management for moms,” you’re right! So one of my upcoming blog posts will be centered around the keyword time management for moms.
Once I realized how simple it was to do keyword research on Pinterest, it was easy to knock out enough for sixteen posts. It took me twelve minutes to do the research, pick keywords, and make a list in Word.
It’s an amazing feeling to have actual keywords to use instead of just vague ideas!
Find Your Angle
A list of keywords is nice, but it’s not everything you need to make great blog posts. You’ve got to look at each keyword you’re going to use, and figure out what you’re going to cover.
There are several angles you can attack a topic from. Some topics work well as a “How to” guide. Others are more of a step-by-step tutorial. Or a roundup of several ideas.
Let’s say you have a blog post idea about tools. You could:
- Write in-depth reviews of tools you love
- Compare and contrast multiple tools
- Provide a list of the top ten tools you use
- Explain how you use a variety of tools to save time
- Show why the ROI on certain tools makes it worth the investment
- Talk about why you use tools in the first place
There are so many ways to incorporate your keyword into your blog post. So, for each post idea, you’ve got to find your angle. In an effort to work quickly, I moved from making my list of ideas to finding angles. That way my brain was already thinking about angles.
It took me about ten minutes to decide on an angle for each of my ideas.
Write Your Headline
Now that you know the angle of your blog post, and what you’re writing about, you can write a headline. I love using the Headline Analyzer from CoSchedule when I’m drafting headlines. I try for scores of 70 and above (these are green in the results screen.)
This is my next task for preparing content for the next four months. I’ve got to come up with headlines for each of my blog post ideas. This is another great task to batch, because once you’re in headline mode it’s easy to stay there. But, it can take some time to get your brain thinking about power words, emotional words, and all the other nuances of blog post headlines.
Sometimes, I don’t always know exactly how a blog post will turn out. This is typically true of list style posts. I may think I’m going to have five steps, but as I start writing I realize I actually have six.
So, remember you can change some of the details along the way. You aren’t stuck with this list of headlines forever and ever. The good news about making minor changes like that is you don’t have to start completely over.
Enjoy Your List of Great Blog Post Ideas!
If you follow these steps, you’ll quickly end up with a list of blog posts for the first quarter, first half, or even all of 2018. It’s incredible! I’ve never been working four months ahead in my blog before, and it is amazing.
I’m excited to use the rest of January to batch content even more. This week is devoted to post ideas.
Next week is drafting posts.
Then dealing with images.
Finally, I’ll do editing and uploading.
And by the time February rolls around, I can work on getting my social media marketing up to snuff. I’m so excited.
Do you use Pinterest to generate blog post ideas? Are you going to try batching like I am? I’d love to hear your best tips for getting ahead as a blogger.
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