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Note from Lisa: Hey there, I’m currently enjoying a baby blogging break after welcoming Tanner baby #10 into the world at the end of March. In the meantime, I have some fabulous guest posts to share with you. This one is from Sheri. She’s going to tell you how to improve your Pinterest marketing as a busy mom blogger.
Take it away Sheri…
As a Pinterest manager, I hear a lot of groans about the ever changing Pinterest roller coaster from bloggers. Especially much frustration with keeping up with how to get your content seen, with all the other things that busy mom bloggers and business owners have to handle day to day.
I just want to say, I hear you.
In this blog post I want to break down the most important and essential things you need to focus on to have success on Pinterest right now.
Why Should I be on Pinterest?
First, let’s discuss our “why.”
Why should I be on Pinterest as a busy mom blogger or entrepreneur when it sucks up so much of my time and energy?
Most importantly, your target audience is probably on Pinterest. Did you know that according to Pinterest’s 2020 10-K annual report, there are 459 million people on Pinterest?
That number is growing every day. (Sidenote: Check out my analysis of their report here noting some trends I noticed while reading it.)
Another reason you should be on Pinterest is because most searches on Pinterest are unbranded. In other words, when your target audience hops on Pinterest and finds your blog service or product, they don’t really care that they have never seen anything by you before. They simply want the information or service you can provide them AND they are ready and willing to spend their hard earned money on a solution to their problem. How can you not be on Pinterest knowing that your audience is ready and willing to fork out some dough?
And as a bonus, you are likely the solution to their problem! You have something to offer them – information, inspiration, a service or product. Cold leads are the EASIEST to generate on Pinterest compared to other platforms.
Finally, you can market yourself on Pinterest for FREE. With just 3-6 months of consistent effort, you will likely see your cold leads or email list growing quickly. Organic reach is fairly simple once you have the following steps in place.
So, what are those steps?
Steps for Success on Pinterest
Let’s talk about the 2 foundational things you need to create a successful Pinterest for business account.
- Optimized and keyword rich profile, board descriptions and pin descriptions.
- Consistently post 1-2 fresh pins daily.
That’s it! Seems simple enough, but next I will dive into a few details so you really learn how to improve your Pinterest marketing.
Optimizing Your Pinterest for Business Account Steps
You want to optimize your Pinterest business account to make it easy for everyone to find you. Here’s how it’s done:
- Make sure you have a FREE Pinterest for business account setup. Details for that can be found here from Pinterest.
- Make sure you have your website claimed & rich pins applied. This gives your content credibility and also pulls information automatically from your website to be displayed on your pins.
- Next is SEO, SEO SEO! It’s so important! You’ll spend the bulk of your time on great SEO (Search Engine Optimization) for Pinterest. Comb through your account setup and add keywords from your area of expertise!
Let’s dive in a little bit to how to find keywords to increase your pin rank and be seen on Pinterest:
How to find Keywords on Pinterest
See these words from the drop-down search bar inside Pinterest? Those are your keywords. Your leads will NOT find you without those keywords.
You want to put them in your profile, board descriptions, pin descriptions and titles.
Also, you can find additional keywords using the search boxes found in your Pinterest feed.
There are a few other ways to find keywords, but those are the simplest, and those are how your leads will be searching to find you!
What are “fresh” pins?
Back in early 2020, repins were fine and you could repin other’s content and harness the power of Tailwind with little fresh content. But now, Pinterest wants more and more of what they call “fresh content” or “fresh pins.”
So, what is a “fresh” pin?
A fresh pin is a unique URL combined with a new image. I recommend creating approximately 3 images per URL or blog post. Space them out at least 3 days apart. Do NOT post the same URL multiple times on the same day or even the next day, it could flag you as spam.
Again, space the same URL (with a different image) pins out at least a 3 day interval.
And there you have your “fresh” pins!
A repin is when you repost the same pin that is already on pinterest to a different board or group board.
I recommend a strategy of zero repins (depending on your niche), and all fresh pins. If you need a little help with creating fresh pins and being consistent, remember that you can always outsource that service.
There are Pinterest managers (like myself) who create images, descriptions & titles, or one or the other for you. All you have to do is upload them to Pinterest or Tailwind.
The next question is, how should you post them?
Tailwind vs Manual Scheduling on Pinterest
There have been a lot of debates lately about dropping Tailwind altogether versus scheduling your pins directly on Pinterest. Personally, I think either is fine as long as you’re giving Pinterest what it wants.
If you get to the heart of what Pinterst wants – fresh, new, creative and different content, tnen you can’t go wrong either way. Think outside of the box when you create your images, and you’ll be golden!
Of course, if you want to drop the cost of Tailwind altogether, I think you can certainly do that! Here’s how to schedule pins directly on Pinterest and bypass the use of Tailwind altogether. When you go to create a pin, you’ll see a box pop up like this. Just click the “Publish at a later date” toggle button, set the date and time, and you’re set to go!
Now, if your head spins thinking about setting up intervals and keeping track of your URLs and spacing, then keeping Tailwind may be right up your alley. They do all that for you. I use a google spreadsheet and track the URLs that way, but it’s totally up to you!
Pin Image Tips
To help you improve your Pinterest marketing, here are some tips for making your pins.
My foundational Pinterest philosophy is that optimizing your account with keywords get you SEEN, and great pin images get you CLICKS. So, great pin images are important as well. Here a the basics for a great pin image:
- Sizing – 2:3 aspect ratio! This is the “golden ratio” and the best proportion. Longer pins can be used for lists (those are popular)!
- Fonts – Fonts need to be readable for important keywords! Scripty fonts are pretty but if they can’t be read then they are useless because Pinterest’s algorithm reads the words from your image for SEO ranking.
- Logo & Branding – I personally think having your logo on each pin is helpful to brand you and so that others can’t copy your pin. I encourage you to put your logo & website on each of your pins!
- Spacing – Make sure there is spacing throughout and it’s not too busy or crowded, especially around the edges.
- Contrasting Colors – Make your colors readable.
- Call to Action – make sure your users know what you want them to do.
Improve Your Pinterest Marketing by Learning from My Mistakes
I’ve learned a TON from serving others in my Pinterest management business, and I want you to avoid those rookie mistakes. So, I created a freebie titled “Demystifying Pinterest: My Top 5 Pinterest Mistakes.” You can find the link to my site in my bio below. Sign up for my email list to claim your copy.
I hope these tips have been helpful for you to build a simple, solid, marketing strategy on Pinterest! Reach out with any questions, I am happy to help!
My name is Sheri Powers and I specialize in all things Pinterest, and particularly Pinterest SEO. I love nerding out with keywords and optimization. I started my business about a year ago in the middle of a pandemic and I love helping Christian women entrepreneurs gain some time back with my Pinterest strategies and fresh pin packages. I also have a loving husband, 2 beautiful kids and am still working at balancing it all. I homeschool, and I love tea, sleep, and dance parties with my kids. Don't hesitate to reach out with any Pinterest questions! Happy pinning!"