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Note from Lisa: If you’re hoping to make money from freelance writing, having a blog of your own is a great way to get samples. To help you pick a blogging niche, Mariah is here with ten great ideas for you to consider. Any of these would work well for a new money making blog of your own.
Take it away Mariah…
In the world of freelance blogging, having a niche can make a large difference regarding success in your career. Having a niche establishes you as an expert in a specific form of writing. When people see you as an expert, it means that you’ll be more likely to gain clients as opposed to being a generalist.
Let’s answer two questions to get this done.
What Is a Niche?
As previously explained, your niche is a specific area of expertise. It’s where you have experience and knowledge in this focused area of writing content. For example, you can be an expert in; health and wellness, business, legal, finances, etc. You are an expert in a certain field and create high-quality content in this form of writing.
Why Is Having a Niche Important?
Having a niche is very important as it will strengthen the way potential clients see you. Sadly, people are more likely to dismiss a generalist writer as opposed to an expert.
Think about it: If you needed writing specifically about finances and investment, would you go to a generalist writer or a finance writer? For those hiring, they want writers who specialize in the writing they need done.
If you’re to have blogging success, it’s critical you add a niche and declare yourself an expert to the world and potential clients willing to hire you.
Here are 10 niches for you to explore and consider.
1. Business and Tech
Business and tech have to be the most popular and in-demand niches. People always want to know about the latest in the business and technology world. They want someone to tell them what’s new, if they should buy a gadget or software and which companies are the best.
Furthermore, B2B is one of the most lucrative niches for bloggers. Many business leaders will pay nicely to have someone market their services in the form of blogging. You aren’t just blogging about their business, you’re marketing their business and making them look good.
If you think you can get into learning how the business and tech world works, this is definitely something to look into! There are many niches within business and tech to look into; such as, cyber security, gaming, PC software, 3D printing, computer science, and far more.
2. Parenting and Childcare
If there’s one thing people want quality advice about, it’s childcare and learning how to be a good parent. Before, parents would turn to printed books about how to care for their children. That’s completely changed since we’ve entered the digital age.
Nowadays, people will turn to blogs and videos for advice. There are many people online who’ve created “Mommy blogs” and fathers have also turned to creating “Dad blogs” as well for stay-at-home fathers. This is a highly popular niche, to say the least.
Elna Cain and many others have earned full income from blogging about their adventures in parenthood. If you’re a stay-at-home mom, this is definitely something you should consider. There are many bloggers who have managed to make their day-to-day life with parenting an online career and earn money from it.
The traveling niche is primarily aimed at millennials who have devoted their full finances to global traveling and seeing the world around them. However, plenty of older adults have taken advantage of this niche to help fund their traveling dreams while earning a profit from it as well.
It’s more than just taking photos of your travels. You also have to tell tales of your journey like a continuous story with fun little anecdotes to keep things interesting. Show off little but beautiful things in the world and use the right words to add to the moment. People will pay money to live vicariously through a world traveller or to have someone publicly promote their travel services.
You can also earn money by creating travel guides, give reviews of hotels, food places, airline flights, speak of travel deals, etc. All things related to traveling, you’re the go-to guide!
4. Health and Fitness
There’s a saying that “health is wealth” and this helps prove it. Health is of the utmost importance to many people and, like parenting, are turning to the Internet for tips in how to be in better shape. The health market is stated to be a lucrative niche for writers and bloggers.
There is a high amount of traffic in health and fitness and you don’t even have to be a professional in order to blog about it. Of course, it will help if people know you’re a trained expert. But, you don’t have to be certified to have success. If you’re excellent in researching and finding accurate answers, you can make it in the health and fitness niche.
A few sub niches you can write about are: weight loss, healthy eating, exercise, stress management, and more.
5. Personal Finance
People are always searching for advice on how to handle finances, banking products, company reviews, and how to spend more wisley. Currently, there is a large need for finance writers and what’s great is that plenty of companies will pay for writers to promote them. They want people to ask them to handle their finances. You can do this by blogging about them.
Also, you don’t have to hold a CPA certification or be a professional. You can review financial products and other services before doing research and using credible sources to back you up. Again, you just need to have high-quality research skills.
Most of the bigger finance companies are looking for writers who can offer a new perspective and engage readers with their content. Certain topics you can write about are: personal finance, accounting, stocks, cryptocurrency, credit card and loan management as well as spending on a budget.
6. Digital Marketing
Many people are turning to the Internet to market their business. We’re living in the digital age of marketing, after all. This means people are in need of services like an email newsletter, domain hosting, optin services, accounting software, and much more to prove their online marketing fruitful.
Digital marketing is also one of the most lucrative niches for online freelance bloggers. That’s because most companies want long-form content that’s up-to-date with the current trends and what people are now into; therefore, they want someone to create regular content for them. This is why bloggers in digital marketing often score long-term clients and gigs.
There are many topics that you can write about that include: affiliate marketing, email marketing, social media marketing, SEO, website optimization, mobile marketing, and more.
In regards to education writing, the two main markets most recommended for profit are private student loan lenders and universities. As well, they’re in need of content writing in order to draw in lead generation and get more people interested.
If you have any experience in education – be it a teacher, coach, tutor, mom who homeschools – you’re able to write about education. A few topics you can write about include: college life and advice, education techniques, daycare and preschool, and trending topics. Teachers, parents and young people are always seeking advice in education and want to know what they should do in certain situations.
You can help them out by blogging about their concerns and offering them the answers they need! If you think you can create regular content about this, you can look to other education bloggers and see what they do.
WordPress is one the top used softwares for websites for those advertising their business. It’s one of the most popular softwares in the world, but many people struggle to understand how it works. I know I had some real trouble figuring it out.
This is where you come in; by starting a blog to explain this to the newbies out there! You can create tutorials, how-to guides and articles that instruct in simple terms how specific WordPress tools operate. There are many people who get confused by it all, so you can tackle categories of WordPress and assert yourself as a go-to expert.
There are plenty of people who need a teacher to help them build their website using WordPress. This is a very promising niche, indeed!
The lifestyle niche is very popular and one of the top chosen topics out there for bloggers. It includes anything and everything in regards to one’s daily life. If you have top-notch advice for lifestyle improvement or have a life that you think would make for quality entertainment to the world, this could be the one for you!
There are many YouTubers who have many very nice income by vlogging about their life and gaining sponsors because they develop a well-rounded fanbase. If you can create a “show” about your life and promote certain products or services, this can be something to consider.
There are many sub-niches you can blog about: health and nutrition, self-improvement, life hacks, culture, mental health, and more. If you think you can get into it, you can always research lifestyle bloggers.
10. Frugal Living
If there’s something people want to learn the trick of, it’s how to spend less yet gain more from it. Many parents and those living on a budget are dying to know how they can make their wallet stretch to accommodate their needs. This can include food and recipes, home decor, cleaning hacks, and getting gifts for friends and family.
There are many bloggers who have learned how to make this their blogging income, such as Lydia Beiler from Thrifty Frugal Mom. She discusses how to perfect the life of frugal homemaking and is earning a full-time profit from it, even as a mother of six.
If this is something you think you can do, make a living by telling people how they can live life despite having a strict spending limit, have a go at it!
Find your niche and start writing!
When blogging, it’s important to find your own personal niche and establish yourself as the expert in it. People only want to go to someone who specializes in their exact content needs.
If you title yourself as a professional in a niche, the greater chances you’ll have of not only finding clients, but have clients come to you.
All the blogging pros have benefited from doing this and you can too! Finding your niche is like finding your glass shoe as Cinderella. The sooner you find your glass shoe, the better everything will be for you!
What are some niches you’re thinking of exploring? There are so many to choose from. What do you think your “glass shoe” could be?