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Note from Lisa: Trying to market yourself as a freelance writer? A media kit can help. Christina is here to teach you all about media kits and why you need one as a freelance writer.
Take it away Christina…
If you are new to marketing or freelancing, then you are probably busy searching for creative ways to promote yourself and your business.
While there are several ways to market yourself, one way is often overlooked by many online businesses. I’m talking about Media Kits.
If you haven’t seen a media kit, check one out! They’re on many freelance writers’ and bloggers’ websites. They’re usually either under a tab for “contact us” or “media kit.” After you look at a few, you’ll see how helpful and informational a media kit can be.
Keep reading to learn more about what a media kit is and why you need one for your writing business.
What is a Media kit?
Many online businesses are client-based, which means you’re constantly reaching out into the void that is Google and using SEO tactics. You may use other marketing techniques on social media, either paid or just on your feed. There you might use several hashtags, hoping a potential client will “stumble” upon your site.
But what if they do? Are you prepared for them?
A media kit that includes links to your published works, the services you offer, and of course, your contact details could be the reason you get a new client.
Think of a media kit as a resume you can give potential clients at their request. The biggest differences between a media kit and a resume is that more background information is being given, and you highlight yourself in the best light possible.
Why Does a Media Kit Matter to Freelancers?
Anyone offering products, services, or is an influencer should use a media kit. The media kit gives potential clients or customers detailed information on what services you offer.
It also has all of your contact information in one spot, making it easy for potential clients to find again. Since it can be downloaded and printed out, it gives your clients a physical paper to hold onto. They won’t have to worry that they’ll never find you again online.
Photo by Brandy Kennedy on Unsplash
What Are The Benefits of a Media Kit?
Putting together an entire package of links and testimonials is time-consuming. And while you could repeat this process for each client, having a media kit ready to go makes it much easier.
Here are five specific benefits you’ll get from a media kit:
1. Get More Publicity
If you have a media kit available on your site or social media platforms, it’s super easy for clients to grab it. Then they can also pass it on to others who are looking for writers. This is great for you because that is free marketing.
Word of mouth referrals are important for anyone with their own business and a small marketing budget. Plus, referrals prove that you created trust with a client. This means the new client likely starts off trusting you more than they would a cold lead.
After all, you were recommended by someone they trust.
3. Build Trust
A well-done media kit can convince clients to give you a chance. It has work samples and testimonials in one spot. Since you’ve carefully curated the things you include, you are handing over the best reasons why someone should hire you for their projects.
4. Saves You Time
Time is both your friend and your enemy as a solo entrepreneur. You need as many time-saving tools as you can find. Having the media kit put together and ready to go will save you time and make you look more professional.
Instead of having to go find all of the information a potential client wants, you’ll have it all ready to send.
5. Gives a Positive Impression
You are your best cheerleader and what better way to talk yourself up than with a media kit. You can highlight all the work you are most proud of, including the testimonials that give you the biggest gold star, and make you feel terrific about yourself and your business.
The kit shows you are incredibly commented to your business, and organized, which can increase the trust you are trying to establish. It’s a great PR tool.
Photo by Ben Kolde on Unsplash
What Should I Put in a Media Kit?
Now that you know what a media kit is, what should go in it? Here are five things you must include.
1. A List of Your Services
What services do you offer? List them all in your media kit so clients can get a better feel for what you do.
Make sure the items or services you provide are in easily digestible chunks. You don’t want to boggle the client down with too many details.
If anyone wants to learn more, they can contact you or go to your website.
2. An Introduction
Just like you introduced yourself on your about page, you want your media kit to be client-focused. Talk about what you are good at, not about your favorite color.
You want to simplify what it is you do. For instance, you can say you specialize in XYZ, but you also do ABC. Of course, you want to sprinkle a bit of your personality in there so readers get a better sense of who you are.
3. A High-Quality Picture of Yourself and Your Logo
Don’t hide behind your business. People connect with other people. So make sure your media kit includes a hight-quality photo of you, and a business logo.
This way, when clients use them on their website or share them with others, they will be able to clearly see you and your logo. Plus, having a high-quality photo shows professionalism. Just make sure the image is brand-related and not one of you screaming while singing karaoke.
4. If You‘ve Got ‘Em, Testimonials!
As a new freelancer, you might not have testimonials to share. That’s normal and okay. In that case, include a usage guide instead. This lists what permissions you allow or don’t allow.
But if you do have testimonials, you should add a few of those so clients can see that you are great to work with. Social proof is important.
5. Contact Details and Social Media
This is a no-brainer; you want clients to contact you, right? You want them to easily find you and get in touch. You have their attention with your media kit, now you want to seal the deal.
Tip: Don’t forget this is a media kit; you will not be physically handing them out. Make sure you have clickable links so the client can learn more about you without surfing the web!
Do You Need a Media Kit?
In the end, as a freelance writer, having a digital media kit helps consolidate meaningful information about you and your business. It helps clients learn more about you and can build trust.
Think of the media kit as a business card or a resume. Use it to put your best foot forward, and make a great impression.
When adding your finished media kit to your site, be creative. You can have it as a free download on your service page or highlight it on its own page! Just make sure it’s clearly labeled so clients know how to get it.
If you’re ready to create your own media kit, you’re in luck. I have a free Canva template to help you get started. You can adjust and personalize this template to fit your business brand, just be sure to create a copy first.
Click Here for your Free Media Kit Template!
Christina is a freelance writer based in France, who offers ghostwriting, copywriting, article writing, and more. You can learn more about Christina at quillsandtypewriters.com.