I usually really enjoy writing blog posts. But, sometimes I don’t. Especially if I’m writing for a client and I’m just not feeling the topic.
But, as a freelance writer, there are times when I just have to buckle down and get my posts done.
So here are the strategies I use to get blog posts knocked out no matter how I’m feeling.
Getting the outline written drastically speeds up my production rate. If I know where my blog post is going, I can get from point A to point B quickly.
If I don’t, I tend to ramble a bit more and take a less direct route. When I’m not really feeling like writing, I don’t like taking the scenic route, if you know what I mean!
Completing the outline also allows me to combine all my research. It uses a different part of the brain than simply writing. This change can occasionally get me motivated to write the post.
Work & Reward (Self-Bribery! :D)
If I’m really not feeling it, I cut my work time significantly. I bribe myself with small rewards.
Here are some recent examples of the rewards I’ve given myself:
- After I finish this section, I can make cookies with the kids.
- Once I write the introduction I’ll take a quick walk to the creek.
- When I’m done with this point, I’ll read a chapter of my new book.
My rewards typically don’t cost any money, and are things I’d be doing anyways. But, alternating something I WANT to do with something I HAVE to do really helps.
It keeps me working when it’s work time and I’m more likely to work quickly since there’s something enjoyable when I’m finished.
Notice I didn’t tie my rewards to time, but to a product. I had to finish a particular section first, not simply work for ten or fifteen minutes.
I can sit at the computer and stare for a few minutes, but then when I go do my reward I’m no further on my post. After catching myself doing this a couple of times, I made the change in my thinking!
Read Some Other Posts
Sometimes I’m don’t feel like writing a blog post because I don’t really understand the topic. At times like these, I’ve found reading a variety of posts about similar topics help.
I get the lingo for that particular post in my mind. These posts feed my brain with lots of ideas and they start swirling around.
Often after a period of reading and thinking, I’m ready to tackle my post with a fresh start.
Change the Format
Sometimes I get bored writing the same types of posts. I’ve learned changing the format can help.
If I’ve been writing lists posts, I see if I can create a How To. Or write up a case study.
There are plenty of ways to present information, so I try to find one that’s a good fit for the topic.
Make the Graphics
There’s more to writing a blog post than just writing! Sometimes taking a creative break helps.
When I need one, I create a couple of images to accompany my post. I try to shoot for a pin style one and a cover photo.
Once I have the graphics done, I’m often able to jump back in the writing. The mood of the graphics helps give me direction and clarity.
Focus on Doing Your Best
If I’m sitting here thinking about how much I don’t want to write a blog post, I’m not going to do my best work.
So I take a few moments to visualize doing my best. I concentrate on doing quality work for my client, and go from there.
This mindset shift helps!
Do Some Exercise
Getting your blood pumping helps oxygenate your brain. I’ve had some of my best think time sessions while walking or doing some other form of exercise.
So get up out of your chair and take a hike. Or ride your bike. Just a short period of exercise can do wonders in improving an attitude.
Just Do It
Taking a note from Nike, sometimes I just have to force myself to sit and write. If I can’t make myself get motivated by using any of the above techniques, I just have to use will power to get it done.
I’ve learned if I sit and start writing, I often get into the post partway through. It gets easier as I write.
Remember to Really Edit!
Once I finally get the dreaded blog post done, I’ve discovered editing is especially important. When your brain isn’t in the game, mistakes happen.
Blog posts I wasn’t looking forward to writing often have many more mistakes than ones I enjoy.
So I take time to give the piece a good edit. Usually I start by walking away for a good chunk of time. That way when I come back I can focus on what it really says instead of what I think it’s supposed to say.
Read it aloud and make sure it’s still quality work.
Have You Ever Had to Write a Blog Post You Didn’t Feel Like?
I’d love for you to tell me about it in the comments! What techniques did you use to finally get it knocked out?
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